During the week which World Health Day is celebrated in (April 7), the theme of health and medicine is the reason that united the four Museums of Magna Graecia (the MarRC with the MANN-National Archaeological Museum of Naples, the Archaeological Park of Paestum and the MArTA-National Archaeological Museum of Taranto) in a “networked” social communication project, which constitutes a format to be re-proposed, to show the beauty of the common cultural heritag in a “single glance” from different perspectives on the ancient world.
The “friends” Museums publish daily their posts on Facebook and on other social channels using coherent graphics for visual communication and the same hashtags (on this occasion: #culturaandsafe and #artmedicineofheart) and sharing them, in synergy and mutual promotion.
The aim of the project is to strengthen the “communities of values”, those which in the Faro Convention – recently signed also by Italy – are called the “heritage communities”. The history and culture of Magna Graecia, in fact, unites the populations of southern Italy, leaving a fundamental “imprint” over the centuries on the style and lifestyle of those who live in these places.
The MArRC publishes the post in its own care, as part of this “network” initiative, on Thursday, April 9th. The protagonist of visual communication is a bronze coin, minted in Rhegion (ancient Reggio) at around the end of the third Century BC. There is depicting, on the front side, Asclepius (or Aesculapius), the god of medicine, and on the reverse, the daughter Igea, the goddess of the health. Together, in fact, the divine father and daughter were the “guardians” of the individual’s entire state of well-being. Igea was invoked to prevent disease, Asclepius to cure them.